売れてるクリエイターズスタンプの特徴(共通点)は何?



売れているスタンプのイラストとは?

ラインで売れている多くのスタンプは、小動物系のイラストになっています。特に、ウサギや猫など癒し系の小動物が多いです。白くて丸みのあるデザインにすることで可愛さが増しています。
また、二頭身や三頭身のイラストにすることで可愛さを最大限に出していることが共通点です。
個性的過ぎず、気軽にたくさん使用することができるため、思わず購入してしまう人が多いのでしょう。家族や友人、会社の人などにも気軽に送ることができるので、人気が高いと思われます。
逆に、独特な雰囲気やシュールなイラストも結構人気があります。親しい相手に送ることが多く、トークで笑いを誘うことができるようなものが人気が高いようです。また、印象深いイラストなので、ラインストアで目に留まるために売れ行きが高く人気の模様です。

ユーザーの求めるスタンプを提供しよう!

ユーザーの求めるスタンプを徹底的に追及したことで、人気が出たスタンプもあります。例えば、「爆笑ピクト」では、40種類のスタンプをユーザーテストによって厳選することで、より求めるものを作りました。このようなスタンプが欲しいという要望に応えるためにも、言葉とイラストの組み合わせを考え、テストをしてから販売しています。
まず、スタンプヘビーユーザーに感想を聞き、4段階で購入をしたいか判定してもらいました。最高評価をもらうまで作り続け、評価が高く満足できるものしか販売していません。それらのテストをしたからこそ、ユーザーの求めるスタンプとして人気が出ているのです。よって、使用頻度や満足感が高いスタンプになっています。

売れるスタンプを作るために「メッセージや感情表現が豊かなもの」にしよう!

メッセージや感情表現が豊かなものは、ラインのスタンプで人気です。イラストだけでなく一言メッセージが入ったスタンプは、それだけでも会話を繋げることができます。そこで、文字として送る頻度が高い言葉をメッセージとして入れるのです。日常生活で使う「ありがとう」「ごめん」などは頻繁に使用されますが、外国語や他の表現方法を使うことでユーモアさが増します。
また、昭和に流行った言葉や死語と呼ばれる言語を使うことで、唯一無二のスタンプにすることができるのです。その際には、シュールなイラストがセットになっていることが多く、トークで笑いをとることができます。
また、日常生活で直面する出来事を文章にするスタンプも人気です。例えば、残業になってしまったことを表現するために「残業があらわれた」と、RPGゲームのようにしているものがあります。このように、ユニークな表現で日常生活を表せるものが人気となっています。

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